Out of Home (OOH) advertising has long been a prominent and effective marketing tool in South Africa. With its diverse landscapes, bustling cities, and rich cultural tapestry, South Africa offers a unique canvas for advertisers to reach a wide audience. In this comprehensive guide, we...
Billboards are an underutilized advertising resource in South Africa. Globally, OOH (out of home) advertising (billboards) accounts for about 10% of advertising spend. In South Africa it is half of that. It is no wonder as OOH is not used to its full potential. It is...
Consider using mobile billboards if you have a local business or a special promotion planned for a local community. They’re an amazing marketing tool for so many reasons, but first and foremost they’re unexpected, a very unique way to get your message out, extremely cost-effective...